Business Analyst · MBA in Business Analytics · Jersey City, NJ
Warning: this portfolio may cause spontaneous urges to schedule an interview. Side effects include being impressed by dashboards and questioning why you didn't hire me sooner.
// About me
I'm a Business Analyst and MBA candidate (GPA 3.9) specialising in e-commerce funnel analysis, operational BI, and translating complex business requirements into solutions that ship. I've led Agile-style workflows, authored BRDs and user stories, and delivered self-serve dashboards that drive measurable outcomes.
My work sits at the intersection of stakeholder communication and analytical rigour — I gather requirements, model the data, build the dashboard, run UAT, and present the story to leadership. All of it.
· Google Data Analytics Certified · Available for NYC roles immediately.
Three degrees, three countries, one very consistent obsession: why does this data look like this, and what do we do about it?
// Impact by numbers
// Career
Business Analyst / Technical Program Assistant
Saint Peter's University · Jersey City, NJ
Business Analyst
Mahalaxmi Enterprises · India · Construction & Operations (250+ employees)
HR Analytics Co-Op
The Home Depot · Canada
// Selected Work
End-to-end analytics — from raw data to stakeholder-ready insight.
E-Commerce · Funnel Analysis · Conversion Optimisation
E-Commerce Customer Journey & Conversion Analysis
Analysed 12,000+ customer interactions to map the full purchase funnel and identify drop-off points. Assessed device performance, referral channel ROI (Google, Email, Social, Direct), cart behaviour, and peak activity windows — delivering recommendations for mobile checkout optimisation and targeted channel investment, projecting 12–15% conversion yield improvement.
HR Analytics · KPI Dashboard · Attrition Forecasting
HR Metrics Analysis Dashboard
Designed KPI dashboards for performance, attendance, and training using SQL, Tableau, and Excel. Integrated multiple data sources and built attrition forecasting models — contributing to a 12% increase in training completion rates and surfacing actionable workforce insights for HR leadership.
Revenue Analysis · Regional BI · Sales Dashboard
Sales Performance Dashboard
Analysed 10,000+ transactions across 4 regions using Tableau and Excel — identified revenue leakage, seasonal trends, and under-performing SKUs. Delivered stakeholder-ready dashboard and insight report supporting a projected 10% revenue improvement.
// Toolkit
Business Analysis
Requirements Gathering · User Stories & Acceptance Criteria · BRD / PRD / FRD Authoring · UAT Coordination · Gap & SWOT Analysis · Process Mapping · BPMN · Visio
Data & BI
SQL (MySQL, Oracle) · Python · Pandas · NumPy · R · Advanced Excel · Power Query · SQLite
Visualisation
Tableau · Power BI · Matplotlib · Seaborn · Dashboard Design · KPI Definition
Delivery
Agile · Scrum · JIRA · Confluence · GitHub · Sprint Planning · Ad-hoc Reporting
Domains
E-Commerce Funnel Analysis · Conversion Optimisation · HR & People Analytics · Operations & Construction BI · Sales Performance · Stakeholder Management · ERP Implementation · Executive Reporting
// Let's Talk
Whether you're hiring, collaborating, or just want to talk data — my inbox is always open. Based in Jersey City, available for NYC roles immediately.